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1. Books The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson.

by Johnson, Nick (Writer on social media) [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Old Tappan, NJ, USA : Pearson, [2015]Copyright date: ©2015Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 J6301 2015.

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2. eMarketing : the essential guide to marketing in a digital world / Robert Stokes and the Creative Minds of Red & Yellow ; book design and typesetting by Solveig Bosch from SolDesign ; cover design by Anka Joubert.

by Stokes, Rob (eMarketing specialist) [author] | Red & Yellow Creative School of Business [issuing body].

Edition: 6th edition, 10th anniversary edition.Material type: Computer file Computer file; Format: electronic available online remote Publisher: Cape Town, South Africa : Red & Yellow Creative School of Business, 2018Online access: Full text (Red & Yellow) Availability: Items available for reference: Klingemann Library [Call number: 658.872 St672 2018 e-res] (1). Location(s): BUSINESS -- Marketing 658.872 St672 2018 e-res.

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3. Books International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R, 1951- [author] | Ronkainen, Ilkka A, 1940- [author].

Edition: 8th edition, international student edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Mason, OH, USA : Thomson/Southwestern, [2007]Copyright date: ©2007Online access: Table of contents (detailed) Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.84 C998 2007.

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4. Books Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc Oliver Opresnik.

by Armstrong, Gary (Gary M.), 1943- [author] | Kotler, Philip, 1931- [author] | Opresnik, Marc O. (Marc Oliver), 1969- [contributor].

Edition: 14th edition, global edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK : Pearson, [2020]Copyright date: ©2020Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 Ar571 2020.

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5. Books Introducing marketing / John Burnett.

by Burnett, John, 1944- [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY, USA : State University of New York Oer Services, 2018Availability: No items available On order (1).

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6. Books The marketing book / edited by Michael J. Baker and Susan Hart.

by Baker, Michael J, 1935- [editor] | Hart, Susan J [editor].

Edition: 7th edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Abingdon, UK ; New York, NY, USA : Routledge, 2016Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 B175 2016.

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7. Books Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip, 1931- [author] | Keller, Kevin Lane, 1956- [author].

Edition: 15th edition, global edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK : Pearson, [2016]Copyright date: ©2016Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 K8487 2016.

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8. Books New methods of market research and analysis / G. Scott Erickson.

by Erickson, G. Scott [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, 2019Copyright date: ©2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.83 Er444 2019.

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9. Books Marketing management : a contemporary perspective / Christian Homburg, Sabine Kuester and Harley Krohmer.

by Homburg, Christian, 1962- [author] | Kuester, Sabine [author] | Krohmer, Harley, 1970- [author].

Edition: 2nd edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Maidenhead, UK : McGraw-Hill, [2013]Copyright date: ©2013Online access: Table of contents | Publisher description Availability: No items available Checked out (1).

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10. Books Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip, 1931- [author] | Kartajaya, Hermawan, 1947- [author] | Setiawan, Iwan [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Hoboken, NJ, USA : Wiley, [2017]Copyright date: ©2017Other title: Marketing four point zero.Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 K8487 2017.

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11. Books This is marketing : you can't be seen until you learn to see / Seth Godin.

by Godin, Seth, 1960- [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY, USA : Penguin, 2019Copyright date: ©2018Online access: Author's/editor's website | Publisher description (incl. sample text) Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 G544 2019.

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12. Consumer data research / edited by Paul Longley, James Cheshire and Alex Singleton.

by Longley, Paul [editor] | Singleton, Alex [editor] | Cheshire, James [editor].

Material type: Computer file Computer file; Format: electronic available online remote Publisher: London, UK : UCL Press, 2018Online access: Full text (UCL Press) Availability: Items available for reference: Klingemann Library [Call number: Being catalogued e-res] (1). Location(s): BUSINESS -- Marketing Being catalogued e-res.

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13. Books Online marketing / Brian Sheehan.

by Sheehan, Brian [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Lausanne, Switzerland : AVA, [2010]Copyright date: ©2010Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.872 AVA Bsc-Mark 02 2010.

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14. Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.

by Fromm, Jeff [author] | Garton, Christie [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, USA : AMACOM, [2013]Copyright date: ©2013Availability: Items available for loan: Klingemann Library (1). Items available for reference: Klingemann Library [Call number: 658.8 F927 2013 e-res] (1).
Location(s): BUSINESS -- Marketing 658.8 F927 2013.

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15. Books Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.

by Kotler, Philip, 1931- [aut] | Armstrong, Gary (Gary M.), 1943- [aut] | Opresnik, Marc O. (Marc Oliver), 1969- [ctb].

Edition: 17th edition, global edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK : Pearson, [2018]Copyright date: ©2018Availability: No items available Checked out (1).

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16. Books E-marketing / Raymond Frost, Alexa K. Fox, and Judy Strauss.

by Frost, Raymond, 1960- [author] | Fox, Alexa K [author] | Strauss, Judy [author].

Edition: 8th edition, international student edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, USA ; Abingdon, UK : Routledge, [2019]Copyright date: ©2019Online access: Book's homepage (including e-resources) Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.872 F9295 2019.

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17. Books Marketing management : a contemporary perspective / Christian Homburg, Sabine Kuester and Harley Krohmer.

by Homburg, Christian, 1962- [author] | Kuester, Sabine [author] | Krohmer, Harley [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: London, UK : McGraw-Hill, [2009]Copyright date: ©2009Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.8 H751 2009.

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18. Books Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author] | Ellis-Chadwick, Fiona [author].

Edition: 7th edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK ; New York, USA : Pearson, 2019Other title: Digital marketing : strategy, implementation and practice.Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.872 C3466 2019.

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19. eMarketing : the essential guide to marketing in a digital world / Robert Stokes and the Minds of Quirk.

by Stokes, Rob (eMarketing specialist) [author] | Quirk eMarketing (Firm) [issuing body].

Edition: 5th edition.Material type: Computer file Computer file; Format: electronic Publisher: [London, UK] : Quirk, [2013]Copyright date: ©2013Online access: Full text (Open Textbook Library) Availability: Items available for reference: Klingemann Library [Call number: 658.872 St672 2013 e-res] (1). Location(s): BUSINESS -- Marketing 658.872 St672 2013 e-res.

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20. Books Consumer behaviour / Peter M. Chisnall.

by Chisnall, Peter M. (Peter Michael), 1925- [author].

Edition: 3rd edition, reprint.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: London, UK : McGraw-Hill, 1997Copyright date: ©1995Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.834 C448 1997.

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