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1. Books Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc Oliver Opresnik.

by Armstrong, Gary (Gary M.), 1943- [author] | Kotler, Philip, 1931- [author] | Opresnik, Marc O. (Marc Oliver), 1969- [contributor].

Edition: 14th edition, global edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK : Pearson, [2020]Copyright date: ©2020Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 Ar571 2020.

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2. Books Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author] | Ellis-Chadwick, Fiona [author].

Edition: 7th edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK : Pearson, 2019Other title: Digital marketing : strategy, implementation and practice.Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.872 C3466 DM 7e 2019.

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3. Books E-marketing / Raymond Frost, Alexa K. Fox, and Judy Strauss.

by Frost, Raymond, 1960- [author] | Fox, Alexa K [author] | Strauss, Judy [author].

Edition: 8th edition, international student edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, USA ; Abingdon, UK : Routledge, [2019]Copyright date: ©2019Online access: Book's homepage (including e-resources) Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.872 F9295 2019.

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4. Books This is marketing : you can't be seen until you learn to see / Seth Godin.

by Godin, Seth, 1960- [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY, USA : Penguin, 2019Copyright date: ©2018Online access: Author's/editor's website | Publisher description (incl. sample text) Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 G544 2019.

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5. Books New methods of market research and analysis / G. Scott Erickson.

by Erickson, G. Scott [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, 2019Copyright date: ©2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.83 Er444 2019.

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6. Books Routledge handbook on consumption / edited by Margit Keller, Bente Halkier, Terhi-Anna Wilska and Monica Truninger.

by Keller, Margit, 1971- [editor] | Halkier, Bente [editor] | Wilska, Terhi-Anna [editor] | Truninger, Mónica, 1972- [editor].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Abingdon, UK ; New York, NY, USA : Routledge, 2019Copyright date: ©2017Availability: No items available Checked out (1).

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7. Books The essentials of digital marketing / Kathryn Waite and Rodrigo Perez-Vega.

by Waite, Kathryn [author] | Perez-Vega, Rodrigo, 1984- [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Oxford, UK : Goodfellow, 2018Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.872 W1347 2018.

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8. Books Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.

by Kotler, Philip, 1931- [aut] | Armstrong, Gary (Gary M.), 1943- [aut] | Opresnik, Marc O. (Marc Oliver), 1969- [ctb].

Edition: 17th edition, global edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK : Pearson, [2018]Copyright date: ©2018Availability: No items available Checked out (1).

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9. eMarketing : the essential guide to marketing in a digital world / Robert Stokes and the Creative Minds of Red & Yellow ; book design and typesetting by Solveig Bosch from SolDesign ; cover design by Anka Joubert.

by Stokes, Rob (eMarketing specialist) [author] | Red & Yellow Creative School of Business [issuing body].

Edition: 6th edition, 10th anniversary edition.Material type: Computer file Computer file; Format: electronic available online remote Publisher: Cape Town, South Africa : Red & Yellow Creative School of Business, 2018Online access: Full text (Red & Yellow) Availability: Items available for reference: Klingemann Library [Call number: 658.872 St672 2018 e-res] (1). Location(s): BUSINESS -- Marketing 658.872 St672 2018 e-res.

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10. Books Contemporary issues in social media marketing / edited by Bikramjit Rishi, Subir Bandyopadhyay ; typeset by Deanta Global Publishing Services, Chennai, India.

by Rishi, Bikramjit, 1978- [editor] | Bandyopadhyay, Subir, 1958- [editor].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Abingdon, UK ; New York, NY, USA : Routledge, 2018Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.872 R493 2018.

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11. Books Fundamentals of marketing / edited by Geraldine McKay, Paul Hopkinson, and Lai Hong Ng.

by McKay, Geraldine [editor] | Hopkinson, Paul [editor] | Ng, Lai Hong [editor].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Oxford, UK : Goodfellow, 2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.802 M4599 2017.

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12. Books Brand protection in the online world : a comprehensive guide / David N. Barnett.

by Barnett, David N [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: London, UK : Kogan Page, 2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.827 B2641 2017.

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13. Books Entrepreneurial marketing : an effectual approach / Edwin J. Nijssen.

by Nijssen, E. J. (Edwin Jacob), 1963- [author].

Edition: 2nd edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY, USA : Routledge, 2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 N582 2017.

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14. Books Digital marketing / Ryan Deiss and Russ Henneberry.

by Deiss, Ryan [author] | Henneberry, Russ [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Hoboken, NJ, USA : Wiley, [2017]Copyright date: ©2017Other title: Digital marketing for dummies.Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 659.144 D3684 2017.

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15. Books Essentials of advertising / Robert Cluley.

by Cluley, Robert [author].

Edition: 1st edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY, USA : Kogan Page, [2017]Copyright date: ©2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 659.1 C627 2017.

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16. Books Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.

by Palmatier, Robert W, 1960- [author] | Sridhar, Shrihari [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Basingstoke, Hampshire, UK : Palgrave Macmillan, 2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.4012 P181 2017.

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17. Books Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc O. Oliver Opresnik.

by Armstrong, Gary (Gary M.), 1943- [author] | Kotler, Philip, 1931- [author] | Opresnik, Marc O. (Marc Oliver), 1969- [contributor].

Edition: 13th edition, global edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK : Pearson, [2017]Copyright date: ©2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 Ar571 2017.

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18. Books Industrial products : a guide to the international marketing economics model / Hans Jansson.

by Jansson, Hans, 1944- [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: London, UK : Routledge, 2017Online access: Publisher description Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 J2678 2016.

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19. Books Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip, 1931- [author] | Kartajaya, Hermawan, 1947- [author] | Setiawan, Iwan [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Hoboken, NJ, USA : Wiley, [2017]Copyright date: ©2017Other title: Marketing four point zero.Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 K8487 2017.

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20. Books Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.

by Murphy, Patrick E, 1948- [author, editor] | Laczniak, Eugene R [author, editor] | Harris, Fiona J. (Fiona Jane), 1967- [author, editor].

Edition: 2nd edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY, USA : Routledge, 2016Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 174.4 M951 2017.

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