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1. Books Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author] | Ellis-Chadwick, Fiona [author].

Edition: 7th edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK ; New York, USA : Pearson, 2019Other title: Digital marketing : strategy, implementation and practice.Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.872 C3466 2019.

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2. Books E-marketing / Raymond Frost, Alexa K. Fox, and Judy Strauss.

by Frost, Raymond, 1960- [author] | Fox, Alexa K [author] | Strauss, Judy [author].

Edition: 8th edition, international student edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, USA ; Abingdon, UK : Routledge, [2019]Copyright date: ©2019Online access: BOOK'S HOMEPAGE (including e-resources) Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.872 F9295 2019.

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3. Books This is marketing : you can't be seen until you learn to see / Seth Godin.

by Godin, Seth, 1960- [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY, USA : Penguin, 2019Copyright date: ©2018Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 G544 2019.

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4. Books The essentials of digital marketing / Kathryn Waite and Rodrigo Perez-Vega.

by Waite, Kathryn [author] | Perez-Vega, Rodrigo, 1984- [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Oxford, UK : Goodfellow, 2018Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.872 W1347 2018.

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5. Books Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.

by Kotler, Philip, 1931- [aut] | Armstrong, Gary (Gary M.) [aut] | Opresnik, Marc Oliver [ctb].

Edition: 17th edition, global edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, UK : Pearson, [2018]Copyright date: ©2018Availability: No items available Checked out (1).

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6. eMarketing : the essential guide to marketing in a digital world / Robert Stokes and the Minds of Quirk.

by Stokes, Rob (eMarketing specialist) [author] | Quirk eMarketing (Firm) [issuing body].

Edition: 6th edition, beta testing.Material type: Computer file Computer file; Format: electronic available online remote Publisher: [London, UK] : Quirk, [2018]Online access: FULL TEXT | FULL TEXT Availability: Items available for reference: Klingemann Library [Call number: 658.872 St672 2018] (1). Location(s): BUSINESS - Marketing 658.872 St672 2018.

7. Books Fundamentals of marketing / edited by Geraldine McKay, Paul Hopkinson, and Lai Hong Ng.

by McKay, Geraldine [editor] | Hopkinson, Paul [editor] | Ng, Lai Hong [editor].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Oxford, UK : Goodfellow, 2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.802 M4599 2017.

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8. Books Brand protection in the online world : a comprehensive guide / David N. Barnett.

by Barnett, David N [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: London, UK : Kogan Page, 2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.827 B2641 2017.

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9. Books Entrepreneurial marketing : an effectual approach / Edwin J. Nijssen.

by Nijssen, E. J. (Edwin Jacob), 1963- [author].

Edition: 2nd edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY, USA : Routledge, 2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 N582 2017.

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10. Books Digital marketing / Ryan Deiss and Russ Henneberry.

by Deiss, Ryan [author] | Henneberry, Russ [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Hoboken, NJ, USA : Wiley, [2017]Copyright date: ©2017Other title: Digital marketing for dummies.Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 659.144 D3684 2017.

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11. Books Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.

by Palmatier, Robert W, 1960- [author] | Sridhar, Shrihari [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Basingstoke, Hampshire, UK : Palgrave Macmillan, 2017Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.4012 P181 2017.

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12. Books Industrial products : a guide to the international marketing economics model / Hans Jansson.

by Jansson, Hans, 1944- [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: London, UK : Routledge, 2017Online access: PUBLISHER DESCRIPTION Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.8 J2678 2016.

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13. Books Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip, 1931- [author] | Kartajaya, Hermawan, 1947- [author] | Setiawan, Iwan [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Hoboken, NJ, USA : Wiley, [2017]Copyright date: ©2017Other title: Marketing four point zero.Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS -- Marketing 658.8 K8487 2017.

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14. Books Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.

by Murphy, Patrick E, 1948- [author, editor] | Laczniak, Eugene R [author, editor] | Harris, Fiona J. (Fiona Jane), 1967- [author, editor].

Edition: 2nd edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York, NY, USA : Routledge, 2016Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 174.4 M951 2017.

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15. Books Marketing strategy for the creative and cultural industries / Bonita M. Kolb.

by Kolb, Bonita M [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Abingdon, UK ; New York, NY, USA : Routledge, 2016Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 650.1 K8305 2016.

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16. Books Customer-centric marketing : a pragmatic framework / R. Ravi and Baohong Sun.

by Ravi, R. (Ramamoorthi), 1969- [author] | Sun, Baohong [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Cambridge, MA, USA : MIT Press, [2016]Copyright date: ©2016Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.812 R197 2016.

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17. Books Hacking sales : the ultimate playbook and tool guide to building a high velocity sales machine / Max Altschuler.

by Altschuler, Max, 1987- [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Hoboken, NJ, USA : Wiley, [2016]Copyright date: ©2016Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.81 Al799 2016.

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18. Books Digital advertising / Andrew McStay.

by McStay, Andrew, 1975- [author].

Edition: 2nd edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: London, UK : Palgrave Macmillan, 2016Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 659.144 M249 2016.

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19. Books The art of marketing : innovative strategies for entrepreneurs, startups and ecommerce / Michael Chen.

by Chen, Michael [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: [Place of publication not identified] : CreateSpace, 2016Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 658.8 C42039 2016.

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20. Books Branded interactions : creating the digital experience / Marco Spies.

by Spies, Marco, 1973- [author].

Edition: 1st UK edition.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: London, UK : Thames & Hudson, 2015Availability: Items available for loan: Klingemann Library (1). Location(s): BUSINESS - Marketing 745.20285 Sp446 2015.

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