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Key success factors to deliver a crowdfunded project / bachelor thesis by Charise Eva Luce Longsworth; thesis advisor : Prof. Dr. Petra Poljsak-Rosinski.

By: Longsworth, Charise Eva Luce [author].
Contributor(s): Poljsak-Rosinski, Petra [thesis advisor] | Berlin International University of Applied Sciences. Faculty of Business Administration [issuing body].
Material type: TextTextPublisher: Berlin, Germany : BAU International Berlin University of Applied Sciences, 2018Description: v, 35 pages : 29.5 cm.Content type: text Media type: unmediated Carrier type: volumeGenre/Form: Academic thesesDDC classification: 658.15 Online resources: Full text
Contents:
MACHINE-GENERATED CONTENTS NOTE: Abstract -- Statutory Declaration -- Table of Contents -- INTRODUCTION : General Introduction ; Main Problem Statement ; Need and Justification for the Study ; Research Aim : Research Objectives, Research Questions -- LITERATURE REVIEW : Crowdfunding : Introduction to Crowdfunding ; Crowdfunding as a financial tool ; Types of Crowdfunding : Donation-based, Lending-based, Equity-based, Reward-based ; Kickstarter as a Platform ; Requirements : Basics, Rewards, Story, About you ; Stages Overview -- Planning for New Businesses : Introduction ; Building a Business Model ; Market Segments, Value Proposition and Marketing Strategy ; Operations Plan, Risk and Strategic Options ; Resources Needed and Financial Plan : Analyzing, Determining, Forecasting, Control, Risk Assessment -- Conceptual Framework -- Conclusion -- RESEARCH APPROACH : Research Strategy -- Secondary Data Collection -- Benefits and Disadvantages -- Secondary Data Collection Approach -- DATA COLLECTION AND ANALYSIS : Data Collection Procedure -- Dataset and Sample Considerations -- Selected Cases Characteristics : Bragi ; CST-01 Watch ; Coolest Cooler ; Rockwell Razors ; Zano -- Data Analysis Technique -- Data Analysis : Increased Product Demand ; Delivery Timeframe ; Challenges Faced : Bragi, CST-01 Watch, Coolest Cooler, Rockwell Razors, Zano -- Limitations -- DISCUSSION AND CONCLUSION : Discussion -- Revisiting the Research Objectives and Questions -- Conclusions and Practical Implications -- Limitations and Suggestions for Future Suggestions -- References.
Dissertation note: DISSERTATION NOTE: bachelor thesis in Business Administration, BAU International Berlin University of Applied Sciences, Berlin, Germany, 2018. Summary: MACHINE-GENERATED SUMMARY NOTE: "Online crowdfunding is a popular tool for obtaining funding for projects that range from the arts to technology and innovative manufacture. It is a welcome alternative for entrepreneurs who are not able or choose not to finance their business through standard financial intermediaries such as banks and investors. This practice consists of a large number of people giving a relatively small amount of money to projects, mainly using Internet-based platforms designed for this purpose. This thesis reports the main characteristics and strategies that are needed to take in order for a project to successfully deliver its project to backers. By analyzing five projects, key success factors were pinpointed when they are adapted from a business model to a crowdfunded project’s needs, including marketing strategies, operations and financial plans and the challenges they faced in manufacturing as errors to avoid." -- Abstract, p. ii.
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Current location Collection Call number Status Date due Barcode
Klingemann Library
BUSINESS -- Business, management 658.15 L857 2018 (Browse shelf) No access to hard copy 2019-0272
Klingemann Library
BUSINESS -- Business, management 658.15 L857 2018 e-res (Browse shelf) Available as electronic resource -- please see link "Full text" above 2019-2471

DISSERTATION NOTE: bachelor thesis in Business Administration, BAU International Berlin University of Applied Sciences, Berlin, Germany, 2018.

BIBLIOGRAPHY NOTE: includes bibliographical references (p. 31-35).

MACHINE-GENERATED CONTENTS NOTE:
Abstract --
Statutory Declaration --
Table of Contents --
INTRODUCTION :
General Introduction ; Main Problem Statement ; Need and Justification for the Study ; Research Aim : Research Objectives, Research Questions --
LITERATURE REVIEW :
Crowdfunding : Introduction to Crowdfunding ; Crowdfunding as a financial tool ; Types of Crowdfunding : Donation-based, Lending-based, Equity-based, Reward-based ; Kickstarter as a Platform ; Requirements : Basics, Rewards, Story, About you ; Stages Overview --
Planning for New Businesses : Introduction ; Building a Business Model ; Market Segments, Value Proposition and Marketing Strategy ; Operations Plan, Risk and Strategic Options ; Resources Needed and Financial Plan : Analyzing, Determining, Forecasting, Control, Risk Assessment --
Conceptual Framework --
Conclusion --
RESEARCH APPROACH :
Research Strategy --
Secondary Data Collection --
Benefits and Disadvantages --
Secondary Data Collection Approach --
DATA COLLECTION AND ANALYSIS :
Data Collection Procedure --
Dataset and Sample Considerations --
Selected Cases Characteristics : Bragi ; CST-01 Watch ; Coolest Cooler ; Rockwell Razors ; Zano --
Data Analysis Technique --
Data Analysis : Increased Product Demand ; Delivery Timeframe ; Challenges Faced : Bragi, CST-01 Watch, Coolest Cooler, Rockwell Razors, Zano --
Limitations --
DISCUSSION AND CONCLUSION :
Discussion --
Revisiting the Research Objectives and Questions --
Conclusions and Practical Implications --
Limitations and Suggestions for Future Suggestions --
References.

MACHINE-GENERATED SUMMARY NOTE:
"Online crowdfunding is a popular tool for obtaining funding for projects that range from the arts to technology and innovative manufacture. It is a welcome alternative for entrepreneurs who are not able or choose not to finance their business through standard financial intermediaries such as banks and investors. This practice consists of a large number of people giving a relatively small amount of money to projects, mainly using Internet-based platforms designed for this purpose. This thesis reports the main characteristics and strategies that are needed to take in order for a project to successfully deliver its project to backers. By analyzing five projects, key success factors were pinpointed when they are adapted from a business model to a crowdfunded project’s needs, including marketing strategies, operations and financial plans and the challenges they faced in manufacturing as errors to avoid."
-- Abstract, p. ii.

SOURCE OF ACQUISITION NOTE: hard and digital copies acquired as obligatory copies from the author via Examinations Office, 2019-01-16.

ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences.

CATALOGUING: original descriptive cataloguing + summary + contents, 2019-04-01, 2019-11-16.

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