Key success factors to deliver a crowdfunded project / bachelor thesis by Charise Eva Luce Longsworth; thesis advisor : Prof. Dr. Petra Poljsak-Rosinski.
Contributor(s): Poljsak-Rosinski, Petra [thesis advisor] | Berlin International University of Applied Sciences. Faculty of Business Administration [issuing body].Material type: TextPublisher: Berlin, Germany : BAU International Berlin University of Applied Sciences, 2018Description: v, 35 pages : 29.5 cm.Content type: text Media type: unmediated Carrier type: volumeGenre/Form: Academic thesesDDC classification: 658.15 Online resources: Full text
|Current location||Collection||Call number||Status||Date due||Barcode|
|Klingemann Library||BUSINESS -- Business, management||658.15 L857 2018 (Browse shelf)||No access to hard copy||2019-0272|
|Klingemann Library||BUSINESS -- Business, management||658.15 L857 2018 e-res (Browse shelf)||Available as electronic resource -- please see link "Full text" above||2019-2471|
DISSERTATION NOTE: bachelor thesis in Business Administration, BAU International Berlin University of Applied Sciences, Berlin, Germany, 2018.
BIBLIOGRAPHY NOTE: includes bibliographical references (p. 31-35).
MACHINE-GENERATED CONTENTS NOTE:
Statutory Declaration --
Table of Contents --
General Introduction ; Main Problem Statement ; Need and Justification for the Study ; Research Aim : Research Objectives, Research Questions --
LITERATURE REVIEW :
Crowdfunding : Introduction to Crowdfunding ; Crowdfunding as a financial tool ; Types of Crowdfunding : Donation-based, Lending-based, Equity-based, Reward-based ; Kickstarter as a Platform ; Requirements : Basics, Rewards, Story, About you ; Stages Overview --
Planning for New Businesses : Introduction ; Building a Business Model ; Market Segments, Value Proposition and Marketing Strategy ; Operations Plan, Risk and Strategic Options ; Resources Needed and Financial Plan : Analyzing, Determining, Forecasting, Control, Risk Assessment --
Conceptual Framework --
RESEARCH APPROACH :
Research Strategy --
Secondary Data Collection --
Benefits and Disadvantages --
Secondary Data Collection Approach --
DATA COLLECTION AND ANALYSIS :
Data Collection Procedure --
Dataset and Sample Considerations --
Selected Cases Characteristics : Bragi ; CST-01 Watch ; Coolest Cooler ; Rockwell Razors ; Zano --
Data Analysis Technique --
Data Analysis : Increased Product Demand ; Delivery Timeframe ; Challenges Faced : Bragi, CST-01 Watch, Coolest Cooler, Rockwell Razors, Zano --
DISCUSSION AND CONCLUSION :
Revisiting the Research Objectives and Questions --
Conclusions and Practical Implications --
Limitations and Suggestions for Future Suggestions --
MACHINE-GENERATED SUMMARY NOTE:
"Online crowdfunding is a popular tool for obtaining funding for projects that range from the arts to technology and innovative manufacture. It is a welcome alternative for entrepreneurs who are not able or choose not to finance their business through standard financial intermediaries such as banks and investors. This practice consists of a large number of people giving a relatively small amount of money to projects, mainly using Internet-based platforms designed for this purpose. This thesis reports the main characteristics and strategies that are needed to take in order for a project to successfully deliver its project to backers. By analyzing five projects, key success factors were pinpointed when they are adapted from a business model to a crowdfunded project’s needs, including marketing strategies, operations and financial plans and the challenges they faced in manufacturing as errors to avoid."
-- Abstract, p. ii.
SOURCE OF ACQUISITION NOTE: hard and digital copies acquired as obligatory copies from the author via Examinations Office, 2019-01-16.
ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences.
CATALOGUING: original descriptive cataloguing + summary + contents, 2019-04-01, 2019-11-16.