Development of an ecommerce strategy / bachelor thesis by Doga Büyükünal ; thesis advisor : Prof. Dr. Manfred Lieb.
Contributor(s): Lieb, Manfred G [thesis advisor] | Berlin International University of Applied Sciences. Faculty of Business Administration [issuing body].Material type: TextPublisher: Berlin, Germany : BAU International Berlin University of Applied Sciences, 2018Description: 28 pages : illustrations ; 29.5 cm.Content type: text Media type: unmediated Carrier type: volumeGenre/Form: Academic thesesDDC classification: 658.8 Online resources: Full text
|Current location||Collection||Call number||Status||Date due||Barcode|
|Klingemann Library||BUSINESS -- Business, management||658.8 B992 2018 (Browse shelf)||No access to hard copy||2019-0266|
|Klingemann Library||BUSINESS -- Business, management||658.8 B992 2018 e-res (Browse shelf)||Available as electronic resource -- please see link "Full text" above||2019-2468|
DISSERTATION NOTE: bachelor thesis in Business Administration, BAU International Berlin University of Applied Sciences, Berlin, Germany, 2018.
BIBLIOGRAPHY NOTE: includes bibliographical references (pp. 27-28).
MACHINE-GENERATED CONTENTS NOTE:
Literature Review --
What Is Commerce? --
Branches of Commerce --
What Is Ecommerce? --
Advantages of Ecommerce --
Main Differences of Commerce and Ecommerce --
How Different Are The Ways of Communication of An Ecommerce Than Commerce --
Ecommerce Startup: Technic24 --
Future Recommendations --
MACHINE-GENERATED SUMMARY NOTE:
"The importance of e-commerce is rapidly increasing in today’s especially technologically constant growing world. And since I have done and nearly completed my major in digital marketing, it seemed like the best option to focus on explaining ecommerce and providing some example from a live ecommerce startup called Technic24. It is the company that I had been linked with by my managers during my internship in Marketing&Design department of the international battery company called Camelion Batterien GmbH. After completing my internship at Camelion Batterien GmbH, I have received a student job offer from Camelion´s ecommerce startup, Technic24, as their web designer and digital marketer. And since I became an employee of the company, I also have a reach to some insights. And I will focus on some strategies that we have followed in order to expand the business and reach to more people. I will evaluate those strategies and classify them as success or fail. So it will combine the theoritical part with the practical part of ecommerce by providing some live examples in order to create a better understanding.
Firstly, the paper will start with explaining what commerce actually is. Because we have all heard some things about commerce but actually, it is something a lot more general than we imagine. That´s why it is important to provide the clear explanation of commerce in order to create some links with ecommerce. Because since nearly everything is happening in a virtual world, ecommerce can get a little tricky to understand. The commerce explanation will go on with taking a detailed look into the main branches of commerce.
After explaining what commerce is clearly, the paper will continue by focusing on ecommerce, and first on its history. When the milestones of ecommerce are shortly discussed according to some articles, researches and blogs which are written in digital platforms such as websites´ of official ecommerce platforms, blogs of professional web consultants and designers, digital marketing experts, etc. , the paper will continue with discussing why companies have to digitise themselves and start operating in digital platforms by explaining the advantages of ecommerce in details.
When the reader has enough information about commerce, ecommerce and the benefits of ecommerce, the paper will take its first research question into its focus which is the main differences of ecommerce and traditional commerce.The main purpose of explaining the differences is to make the reader more aware of ecommerce by comparing it something more physical and understandable.
After the reader has a detailed understanding of ecommerce, its advantages and differences from commerce, the paper will into focus on its second research question which is the differences in the ways of communication of commerce and ecommerce.
And when there is enough information given about commerce, ecommerce and my 2 research questions for my thesis, the paper will start with its second part which is the evaluation of the strategies of Technic24 in order to grow in the market and increase its sales. Some official informations from the company will be given such as the amount of sales before starting to sell a brand and after selling that brand. And also there will be some information about seasonal strategies given.
After the paper provides enough evaluation about the strategies that Technic24 follows, the paper will focus on the strengths and the weaknesses of Technic24. And lastly it will conclude by giving some future recommendations of growth for the company depending on the comparison between the strengths and the weaknesses of Technic24."
-- Section "Literature review", p. 2-3.
SOURCE OF ACQUISITION NOTE: hard and digital copies acquired as obligatory copies from the author via Examinations Office, 2019-01-16.
ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences.
CATALOGUING: original descriptive cataloguing + summary + contents, 2019-03-29, 2019-11-16.