Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie.
Contributor(s): Bougie, Roger [author].Material type: TextPublisher: Chichester, UK : Wiley, 2018Copyright date: ©2016, ©2013Edition: 7th edition, reprint.Description: xxiii, 420 pages : graphic representations ; 23.5 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119165552 (pbk.); 1119165555 (pbk.).Subject(s): Business -- Research -- MethodologyDDC classification: 650.072
|Current location||Collection||Call number||Status||Date due||Barcode|
|Klingemann Library||BUSINESS - Business, Management||650.072 Se47 2018 (Browse shelf)||Available||2018-0371|
GENERAL NOTE: 7th edition first published in 2016, reprinted in 2017 and 2018.
BIBLIOGRAPHY NOTE: Includes bibliographical references, index and glossary.
MACHINE-GENERATED CONTENTS NOTE:
Chapter 1 Introduction to Research --
Chapter 2 The Scientific Approach and Alternative Approaches to Investigation --
Chapter 3 Defining and refining the problem --
Chapter 4 The Critical Literature Review --
Chapter 5 Theoretical Framework & Hypothesis Development --
Chapter 6 Elements of Research Design --
Chapter 7 Interviews --
Chapter 8 Data Collection Methods: Observation --
Chapter 9 Administering Questionnaires --
Chapter 10 Experimental Designs --
Chapter 11 Measurement of Variables: Operational definition --
Chapter 12 Measurement: Scaling, Reliability, and Validity --
Chapter 13 Sampling --
Chapter 14 Quantitative Data Analysis --
Chapter 15 Quantitative Data Analysis: Hypothesis Testing --
Chapter 16 Qualitative Data Analysis --
Chapter 17 The Research Report --
A Final Note to Students --
Statistical Tables --
Provided by publisher.
MACHINE-GENERATED SUMMARY NOTE:
"Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular. The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project. The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report." -- Provided by publisher.
MACHINE-GENERATED SUMMARY NOTE:
"Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran' s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.
The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
This book is accompanied by a companion website at www.wiley.com/college/sekaran which offers:
* Video material developed by the author, giving further explanation on difficult topics
* PowerPoint slides for each chapter
* Additional case studies
* Lecturer test bank including multiple choice, true-false, short answer and essay questions
* Data sets
* Over 250 quiz questions for students' self-study." -- Provided by publisher.
MACHINE-GENERATED NOTE ABOUT AUTHOR(S)/EDITOR(S):
"Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA. Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology." -- Provided by publisher.
CATALOGUING: copy descriptive cataloguing + additions/corrections + summary + contents, 20181124.
CATALOGUING: descriptive cataloguing data checked on original, 20181129.
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|Research methods for business : by Sekaran, Uma|