Contemporary issues in strategic management / Paul Phillips and Luiz Moutinho.
Contributor(s): Moutinho, Luiz [author].Material type: TextPublisher: London, UK ; New York, NY, USA : Routledge, 2018Description: xi, 295 pages : illustrations ; 25 x 18 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138939646 (pbk.); 1138939641 (pbk.); 9781138939639 (hbk.); 1138939633 (hbk.).Subject(s): Strategic planningDDC classification: 658.4012
|Current location||Collection||Call number||Status||Date due||Barcode|
|Klingemann Library||BUSINESS -- Business, management||658.4012 P5458 2018 (Browse shelf)||Available||2018-0216|
BIBLIOGRAPHY NOTE: includes bibliographical references and index.
MACHINE-GENERATED CONTENTS NOTE:
1. Introduction --
PART 1. Strategic management primer --
2. Strategy --
3. Strategic Analysis --
4. Case Study Analysis --
PART 2. Globalisation --
5. Creating the Global Organisation --
6. Creating Value in a Global Context --
7. Emerging Economies --
PART 3. Contemporary themes --
8. Strategic Agility and Design --
9. Business Ethics --
10. Digital Strategy --
11. Small and Medium-Sized Enterprises --
12. Strategic Performance Measurement --
PART 4. Radical/future themes --
13. Strategic Thinking --
14. The Future of the Future --
MACHINE-GENERATED SUMMARY NOTE:
"Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.
Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.
Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide."
-- Provided by publisher.
CATALOGUING: copy descriptive cataloguing + additions/corrections + summary + contents, 2018-10-28.