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The development of marketing communication in the social media world : (Record no. 3509)

000 -Leader
Kontrollfeld mit fester Länge 01790nam a22003497c 4500
001 - Control Number
Control Field 0003509
003 - Control Number Identifier
Control Field DE-2291
005 - Date and Time of Latest Transaction
Control Field 20191116233104.0
007 - Physical Description Fixed Field - General Information
Controll Field with a Fixed Length ta
008 - Fixed-Length Data Elements - General Information
Controll Field with a Fixed Length 191116s2019 gw mb|| 000 0 eng d
040 ## - Cataloging Source
Original cataloging agency DE-2291
Transcribing agency DE-2291
Modifying agency DE-2291
Description conventions rda
Language of cataloging eng
041 ## - Language Code
Language code of text/sound track or separate title English
082 04 - Dewey Decimal Classification Number
Classification number
Item number
Edition number 23
Assigning agency DE-2291
245 14 - Title Statement
Title The development of marketing communication in the social media world :
Remainder of title a closer look into the fashion industry’s social media strategy /
Statement of responsibility, etc. bachelor thesis by Amanda G. de Miranda ; thesis advisors : Prof. Dr. Manfred Lieb, Prof. Dr. Süheyla Schroeder.
264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice
Place of production, publication, distribution, manufacture Berlin, Germany :
Name of producer, publisher, distributor, manufacturer Berlin International University of Applied Sciences,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - Physical Description
Extent pages :
Other physical details no illustrations ;
Dimensions cm.
336 ## - Content Type
Source rdacontent
Content type term text
Content type code txt
337 ## - Media Type
Source rdamedia
Media type term unmediated
Media type code n
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
Carrier type code nc
502 ## - Dissertation Note
Dissertation note DISSERTATION NOTE:
Degree type bachelor thesis in Business Administration,
Name of granting institution Berlin International University of Applied Sciences,
Miscellaneous information Berlin, Germany,
Year degree granted 2019.
504 ## - Bibliography, Etc. Note
Bibliography, etc. note BIBLIOGRAPHY NOTE: includes bibliographical references (p. ).
505 8# - Formatted Contents Note
Formatted contents note MACHINE-GENERATED CONTENTS NOTE:
520 8# - Summary, Etc. Note
Summary, etc. MACHINE-GENERATED SUMMARY NOTE: "
541 ## - Immediate Source of Acquisition Note
Institution to which field applies SOURCE OF ACQUISITION NOTE:
Type of unit hard and digital copies
Method of acquisition acquired as obligatory copies from
Source of acquisition the author via Examinations Office,
Date of acquisition 2019-11-13.
590 ## - Local Note (RLIN)
Local note CATALOGUING: original descriptive cataloguing, 2019-11-16.
655 #7 - Index Term - Genre/Form
Genre/form data or focus term Academic theses
Source of term lcgft
9 (RLIN) 184
850 ## - Holding Institution
Holding institution Berlin International University of Applied Sciences, Hans-Dieter Klingemann Library
852 7# - Location
Source of classification or shelving scheme Dewey Decimal Classification (DDC)
Classification part
Item part
Address Salzufer 6, 10587 Berlin
Country code Germany
856 40 - Electronic Location and Access
Uniform Resource Identifier https://koha.berlin-international.de/cgi-bin/koha/opac-retrieve-file.pl?id=268d4c77f3b372d32ef59f918e6459fc
Link text Full text
859 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's initials, CIN (RLIN) S.B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-Resources
-- Theses (BI)
Source of classification or shelving scheme Dewey Decimal Classification (DDC)
Classification part
Item part
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification (DDC)   No access to hard copy BUSINESS -- Business, management Klingemann Library Klingemann Library 2019-11-13 The author via Examinations Office 0.00 Being catalogued 2019-2655 2019-11-18 100.00 2019-11-13  
    Dewey Decimal Classification (DDC)   Available as electronic resource -- please see link "Full text" above BUSINESS -- Business, management Klingemann Library Klingemann Library 2019-11-13 The author via Examinations Office 0.00 Being catalogued e-res 2019-2656 2019-11-18 0.00 2019-11-13  
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